JAMES FERNANDES CREATIVE DIRECTOR
Creative Director with over a decade of experience creating impactful, integrated campaigns for world-renowned brands, including Xbox, Sega, Nike, McDonald's, and most recently as the Global Creative Director on the Mars Wrigley account at T&P, where I spearheaded creative development for iconic confectionery brands such as Skittles, Snickers, Maltesers, and M&M'S.
Previously, I spent 5 years at R/GA developing non-traditional campaigns through the lens of digital innovation and social media.
I’m passionate for brave ideas, all things weird and wonderful, and taking silly seriously. I lead with Integrated creative thinking and a firm understanding of digital and social-first creative and innovative approaches to media.
www.linkedin.com/in/HeyFernandes
Employment
The & Partnership: 5 years
R/GA: 5 years
Jam (part of Engine) 3 years
The Mill: 1.5 years
20:20 London: 3 years
Freelance: 2 years
Wieden and Kennedy, TBWA, Leo B’s, BMB, Lowe, Lean Mean Fighting Machine, Work Club
Awards
M&M'S Halloween Hack:
Cannes Lion shortlist 2025
Skittles - Squishy Fish
Kinsale Shark Bronze 2019
McDonald's - Happy Readers
Bima Finalist -product and service design 2019
Xbox Play Like A Legend:
Kinsale Sharks Bronze 2014
Social Media
BIMA Grand Prix 2014
BIMA Gold 2014
Engagement
BIMA Gold 2014
Social Media
Lovie Gold 2014
Social Media marketing
DADI Gold 2014
Interactive, entertainment website, app, game or campaign
DADI finalist 2014
Use of social media
DADI finalist 2014
Consumer products or services website
Campaign Big Awards
Commendation
Social Buzz Awards 2014
finalist x4
Tesco Mobile #NoJoke campaign:
Kinsale Sharks Bronze 2014
Copywriting
DADI Grand Prix 2014
DADI Gold 2014
App or Campaign
DADI Commendation 2014
Use of social media
Cannes Cyber Lion finalist 2014
Response/Real-time activity
New York Advertising Festival finalist 2014
Copywriting
New York Advertising Festival finalist 2014
Mobile
Lovie Gold 2014
Overall social presence
Lovie Silver 2014
Copywriting
BIMA finalist 2014
Finalist x 2
Social Buzz Awards 2014
Finalist x7
Capital One Superstars:
Webby Award Honoree 2013
Promotion & Contests
Lovie Silver 2013
Branded Game or Application
Campaign BIG Awards 2013
Direct / Financial Services
BIMA finalist 2013
Corporate
BIMA finalist 2013
Community building
BIMA finalist 2013
Content marketing