Capital One Cup

Superstars

In 2013 Capital One was about to sponsor the League Cup for the very first time, and in doing so wanted to build a relationship with football fans across the country.

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With this in mind we knew that every fan, deep down as a child had dreams of being a football star, and few things speak more directly to football fans than nostalgia. 

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So we rekindled their childhood by letting them create there very own football figurine an idea that harks back to the popular 90s football toys.

 

This was achieved by creating a Facebook App that transformed 1,000 football fans into their very own football figure. 

 

Each figure was then hand-crafted and personalise right down to their skin, eye and hair colour - with their name and team number on the back of their shirt.