As part of a campaign celebrating the launch of the 720 Air Max Nikes most futuristic sneaker, we launched a virtual store offering a playful and futuristic shopping experience.

Filled with limited-edition merch there was a catch—these exclusives could only be redeemed using our digital currency ‘Air credits’ which were unlocked with a purchase of the 720's.

Each week the store would be hosted by a different ‘avatar’ with familiar faces such as Dave, Mini Swoosh and Raheem Sterling taking their turn to act as shopkeeper behind the virtual counter.