JAMES FERNANDES CREATIVE DIRECTOR
Amazon
Jack Ryan S2
In 2019 we lunched Amazon Primes biggest show of the year Jack Ryan season 2, with the mission to create global hype within the JR community.
We launched our campaign on land sea and air teasing our fans that Jack is back, and he’s bigger, badder and bolder than ever.
Season 2 Promo
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We announced JR S2 upcoming release date with the world’s largest-ever out of home, a 50,000 square foot massage.
The OOH placement sat along one of the busiest flight paths into LA. To ensure passengers could see it 24hrs a day we made sure it lit up at night. This truly unmissable ad was so large it was even caught by satellite.
On Insta we created the longest, most addictive Insta Story ever - literally ‘tapping’ into existing user behaviour on the platform. We encouraged fans to ‘Tap For Action’. Each tap advanced the scene frame by frame, revealing some of the most epic, exclusive scenes in season 2.
We blurred the lines between the show and the real world, with a set of educational posts that showed the hyperinflation in Venezuela, while also teasing the new seasons location.
We teamed up with world-class content creators to expand our audience such as calligrapher and lettering artist James Lewis.
Using show footage & some creative license we created a series of teaser content. Set from a military satellite that zoomed you right into the heart of the action, showing how JR S2 had truly gone international.
Series of gifs counting down days to launch.
Insta Stickers released at Comicon