We silenced the trolls

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Tasked with revitalizing the Tesco Mobile brand, research revealed a significant image problem with the brand. Un-cool, cheap and embarrassing sentiment was unfairly prevalent, undermining the brand's core strengths of top customer service, latest handset options, and capped contracts.

 

To directly address this negative sentiment,

we launched a bold and direct social media campaign. Rather than accepting online criticism, we directly engaged with trolls

and haters challenging them head-on with

a straight-talking, ballsy campaign.