For the Christmas seasn M&M’S had the epic opportunity to partner up with Amazon MGM movie blockbuster, Red One. 

 

We knew there was only one way to do it: 

​we executed a hilariously bold takeover to cement Red as the star of the show, after all he is the original 'Red' one.

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First, he hilariously inserted himself into the official trailer, stealing scenes in classic Red fashion. Next, he reimagined the movie poster, making himself the center of attention. To top it all off, Red landed an interviews to pitch his vision to the film’s A-list cast, including Dwayne Johnson, Chris Evans, and J.K. Simmons.

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All to prove what he knew all along: You can’t have Red One without Red, It’s just more epic together.