Rexona wanted people to move more. After all the more you move, the more you sweat.

 

The brand wanted to be relevant during the Olympics, a glorious sweat stained celebration of movement. The only issue being, they weren't an official sponsor.

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We came up with the campaign, For Everyday Athletes, aligning everyday movement with that of an Olympian. 

 

Neatly avoiding any legalities the IOC might throw down. As well as telling people to move more we nudged them into action with contextual prompts dotted around the urban environment. 

 

Everyday Athletes was a global integrated campaign; TV, outdoor, digital and social. Three years later, they’re still running our ads on TV…well, in Kazakhstan at least.