Halloween in the UK has become a crowded space, with brands screaming for attention. 

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To rise above the noise, we positioned M&M'S at the centre of the Halloween experience. Tapping into the much loved tradition of trick-or-treating & the rise of smart doorbells, we uncovered an untapped outdoor media opportunity on doorsteps up & down the country.

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We hacked Ring's smart Doorbells nationwide with the iconic voice of ‘RED’ M&M, & flipped the script on trick-or-treaters with a range of mischievous audio challenges. 

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This innovative outdoor approach created a new Media touchpoint allowing us to connect with the audience in a fun & memorable way.

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So whilst other brands were fighting for your attention, we found the answer right on your doorstep.