When Skittles launched ‘Squishy Cloudz’ a new product with a softer, squishier texture

Skittles wanted a campaign that dramatised these new sweet squishy features.

 

Based on the insight that when we see or hold something squishy we have a strong, 

intuitive urge to squish it. It’s as if its squishiness is...calling you. 

 

So in the weird and wonderful world of Skittles we brought this irresistible urge to life through a magical talking squishy fishy who’s crying out to be squished, and when does so releases a magical stream of Skittles Squishy Cloudz.