BRIEF

Come up with an idea to celebrate the Queen’s Diamond Jubilee and promote the Mill at the same time.

 

 

INSIGHT

It’s a well-known fact that Queen Elizabeth is a dog-lover, with a

particular soft spot for corgi.

 

 

IDEA

Meet Bill, the interactive corgi, controlled via tweets. We created a digital installation inside the Mill’s front window, where visitors were encouraged to show Bill some love by tweeting him some attention. 

 

By using the hashtags #play, #chill, #eat and #party, the tweets triggered a variety of real-time reactions from Bill that could be seen on the screen.

 

For every tweet sent, 50p was donated to the Battersea Dogs Home of which Queen Elizabeth II is a patron of.