BRIEF

Compare The Market is an insurance comparison service. Their advertising uses meerkat characters that are adored by the UK public. How can we keep these fans deeply engaged and enable conversations with the brand?

 

IDEA

Give fans unprecedented access to the world of Meerkats. Welcome to Meerkovo. A virtual Meerkat village across web, social and mobile. You’ll meet new characters, visit their homes, play games, learn about their ways of life, and earn real-world rewards. 

 

The website is tied into the purchase experience. When you buy an insurance product from CompareTheMarket.com, you unlock new areas of Meerkovo.

 

 

RESULTS

• 330,000 visitors in the first month

• 21,000 in one day

• Traffic to comparethemarket.com

doubled to more than 1 million per month